The Science and Strategy Behind Memorable Names
Deep dives into phonetics, linguistics, and naming psychology — written to help founders, creators, and naming professionals make better decisions.
Why the sounds in a brand name matter as much as the meaning — and how to use phonetic science to create names that stick.
8 min readA step-by-step framework for naming your startup: from defining positioning to validating phonetic quality, domains, and trademarks.
10 min readAn analysis of the most iconic two-word brands — what they share phonetically, structurally, and semantically, and how to replicate it.
7 min readHow phonetics shapes a child's name across their lifetime — from ease of pronunciation to the subtle impressions different sounds create.
6 min readWhy domain names and brand names must be evaluated together — and the phonetic and structural principles that make a domain instantly brandable.
6 min read