We built these tools because we do this work
PhonoPair started as an internal tool — built to run analysis faster on real client naming projects. Now it's a product anyone can use. But we still take on select custom engagements.
Tell us about your naming challenge. We typically respond within one business day.
Start the conversationhello@phonopair.comFull naming engagements for new companies, products, and product lines. We score every candidate on our own analyzer before presenting them — and run human testing on the finalists.
Already have a shortlist? We run each name through phonetic, linguistic, and semantic analysis, then overlay competitive landscape and stakeholder association testing.
Native speaker panels across your target markets — not just phoneme databases. We catch cultural connotations, generational associations, and industry-specific baggage before you commit.
When you're naming a family of products, the individual names need a system that holds together. We design the naming architecture first, then populate it.
A 30-minute conversation about your project, audience, and what you need the name to do. Free, no commitment.
We map your naming landscape and identify the phonetic territory available to you — what the category already occupies and what you can own.
We generate a long list, run every candidate through PhonoPair, and filter to the strongest set. Human review and tool scoring in parallel.
Top candidates go through pronunciation panels, association mapping, and memory recall with real people from your target audience.
We present the shortlist with full phonetic rationale, domain availability, panel results, and a final recommendation. Two revision rounds included.
A written rationale document you can share with stakeholders, investors, or your board — explaining the decision in plain language.
Full PhonoPair analysis on every candidate
Pronunciation panel with real target audience members
Association mapping and memory recall testing
Competitive naming landscape audit
Domain availability and negotiation guidance
Cross-language and cultural validation
Written rationale you can share with stakeholders
Two rounds of revisions
A standard brand naming project runs 2–3 weeks. Naming audits (shortlist review only) are typically 5–7 business days.
We present a scored shortlist of 6–10 candidates with full rationale for each. We don't dump a list of 50 names and ask you to choose.
Yes, entirely. Discovery calls and panel testing sessions are conducted over video. Deliverables are shared as written documents.
Naming audits start at $1,500. Full brand naming engagements start at $4,500. Complex projects with panel testing and international validation are priced on scope — contact us for a quote.
PhonoPair exists because we kept running the same analysis by hand — phoneme comparison, syllable balance, alliteration checks, semantic compatibility — on every naming project we took on. Eventually we built tooling to do it faster.
Then we named the tool using the tool. PhonoPair scored in the top tier on its own analyzer: bilateral /p/ alliteration, assonance across the “phono-” vowels, clean 2+1 syllable structure, and unambiguous meaning. The case study is on this site.
When we take on client work, you get the tool and the expertise that built it. Not one or the other.
PhonoPair automates the parts of naming that are systematic. These are the parts that aren't.
Pronunciation panels
We cold-read candidates with real people and record hesitations, mispronunciations, and instinctive stress patterns before they can second-guess.
Association mapping
Open-ended "what does this make you think of?" sessions reveal emotional territory that no algorithm can predict.
24-hour memory recall
We show a name once and check whether people remember it the next day — the core metric for stickiness.
Accent stress testing
Speakers from your specific target regions attempt the name. Exposes phonetic traps that phoneme analysis alone misses.
Naming landscape audit
Human review of every significant competitor name to map what phonetic territory is already occupied — and what's available to own.
Category convention strategy
Knowing when to sound like your category vs. deliberately break from it is a judgment call, not a database query.
Industry taboo screening
Certain sounds or roots carry baggage inside a specific sector that no general-purpose model would flag.
Generational connotation checks
The same word reads completely differently to a 24-year-old and a 52-year-old. We test across the generations that matter to you.
Subculture and trend screening
Slang, meme associations, and community-specific meanings that no public dataset captures in real time.
Naming architecture design
If you're building a product family, the names need a system. That's a strategic decision, not a phonetic one.
Brand story and internal rationale
The document that sells the name to your investors and board. It requires understanding your company narrative — not just the name.
Founder alignment facilitation
When the founding team disagrees on the shortlist, someone has to facilitate. That's not a tool, that's a conversation.
Future-proofing review
Does this name survive a pivot, a new product line, or an acquisition? Requires business judgment, not phonemic data.
Trademark strategy consultation
A tool can flag risk. A human can advise whether to proceed anyway, file in a narrower class, or find a naming workaround.
Domain negotiation guidance
If the ideal .com is parked or squatted, there are acquisition paths. That requires negotiation, not automation.
Regulatory naming constraints
Healthcare, finance, and legal have naming rules that vary by jurisdiction. You need someone who knows which apply to your situation.
Send us a brief description of your project. We'll reply within one business day with whether it's a good fit and what it would cost.